I’ve been thinking of the insane amount of new breweries in town for a while, and I’m to the point where I think it could be ok.
The taproom idea basically creates a brewpub type business, but without the added costs of food and everything that goes with that. Just bring in a different food truck and all of a sudden you have a great place to go for a beer or two.
Now, not all these places will be able to bottle or can to sell at liquor stores, and they might not even be able to keg for other bars, but maybe a very small scale taproom is a good enough business plan. And you never know, one of these small startups could strike it big and expand into a full production brewery.
Maybe places like Indeed, Pour Decisions, Harriet, Excelsior Brewing, Lucid, and Steel Toe won’t be the next Surly, but that doesn’t mean they can’t exist as a business, especially if they serve their neighborhood and have reasonable expectations of their growth.
In one case of a jazz club owner who would not stock Summit, Stutrud and confreres would regularly visit the club and quietly drop Summit coasters on the tables. As patrons began asking for Summit, the club owner finally relented and began buying from Stutrud.